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Statum - Behind the Name

By Founder Blake Monar -- When I was searching for a name for the company, one of our advisors and a good friend of mine, Brian Ritz, identified a Latin-rooted word (“statum”) that he felt embodied exactly who we were and what direction we wanted the brand to head.  Statum, pronounced “stat-um,” is Latin for “Stand Firm.”  As former college roommates at Indiana University, Brian and I were always committed to presenting new ideas and challenging the status quo.  Through meeting new people and seeing this wasn’t always the case, I came to really appreciate people who were unapologetically themselves no matter the popularity of their ideas, style, sexuality, religion, etc., regardless if they were the same as mine or not.  In...

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Beard Shaping Tips

When we think of a good beard, there are several absolutes to follow while still leaving freedom to create your own style. The most important thing in grooming a good beard or five o’clock shadow is to make sure not to shave too far up the neck.  Don’t try and shave on the jawline or higher.  For the vast majority of people, this actually weakens your profile.  Where your neck begins to go horizontal just above the Adam’s apple should be your reference point.  Shave only the vertical areas of the neck and slightly fade the hair into the bulk of the beard with clippers.  If you must have a clean line for professional reasons or simply prefer a cleaner...

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Follicly Challenged?

If you’re starting to thin or go completely bald, you have options.  When it comes to this topic, less is more.  Plenty of Hollywood’s finest have rocked the thinning or balding look quite gracefully, but that doesn’t include the infamous cul-de-sac your dad rocked for most of your childhood. Think Ryan Reynolds and Jason Statham.  One just thinning and one completely balding, but both studs.  Jason Statham utilizes the 5 o’clock unmanicured beard to take the attention off his sparsely covered dome, while Reynolds goes tight on the sides.  Our hair is naturally thicker on the sides and back, even for those not balding.  When you begin to bald, don’t exacerbate that by trying to go longer to create coverage,...

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What is “Hybrid Paste?"

What makes Statum Style’s Hybrid Paste different than every other hair product?  While the combination of over 10 natural ingredients certainly helps, the “hybrid” element in the name refers to its ability to provide a pliable hold allowing your hands to run through it all day without getting greasy or heavy.  We wanted to create the elusive “I woke up like this” look that Beyonce so beautifully made famous.  Nothing looks worse than the crusty glazed gel head that resembles the 54 year-old guy sprinting into the used car lot to sell you a ‘91 Pinto.  I’m not saying there is never a need for a high-shine pomade as there are times when we are invited to a black tie event...

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